- ANDROID APP UNINSTALL RATE INSTALL
- ANDROID APP UNINSTALL RATE ANDROID
- ANDROID APP UNINSTALL RATE DOWNLOAD
The difference is mostly due to small storage on the average Android device. The largest gaps between platforms were seen in Indonesia, South Korea, and Germany. Uninstalls on Android are twice as common as they are on iOS. The gap is mostly explained by the predominant operating system and the type of device. Having said that, developed countries are by no means uninstall-proof with rates exceeding 40%. Overall, the uninstall rate in developing countries reached 56% - 33% higher than the average in developed countries (U.S., U.K., Japan, Korea, France, and Germany).
ANDROID APP UNINSTALL RATE INSTALL
For example, 60% of Hyper Casual games were uninstalled within seven days of install in April. When install activity is high, and users are more inclined to try out new apps, uninstalls also rise.Īlso read: How AppsFlyer Is Making Zero Dollar Marketing Real With Zeroįurthermore, elevated usage during lockdown also led to faster than usual uninstall rates among apps with a limited shelf life, Hyper Casual and Casual games in particular. While home, they turned to their mobile phones, as marketers, especially in gaming, ran aggressive user acquisition campaigns. While January installs were primarily driven by new device activations following the holiday season, starting in March, people worldwide entered into a strict lockdown. Both periods can be characterized by heightened install activity - organic and non-organic. The first wave of the coronavirus pandemic led to a relatively sharp rise, similar to January. Uninstalls remains a significant pain point for mobile apps. But how big is the problem? According to AppsFlyer’s data, roughly 1 in every two apps installed is uninstalled within 30 days of downloading.Ĭlearly, user tolerance to apps that fail to meet expectations is extremely low, especially with numerous alternatives for almost every app. Uninstalls are a fact of life for every app. However, only about 1 in 4 apps are currently measuring uninstall attribution! (for marketing purposes, it is fair to assume that the rate of measurement among product managers is higher). AppsFlyer found that there was a 4x increase in the share of apps measuring this metric since 2016.
Indeed, more apps are recognizing this grim reality. Without it, monetization becomes all but impossible. In a freemium-dominated space, securing ongoing usage is absolutely vital to success. Hence, understanding why, when, and which users uninstall apps is extremely important in the fight against churn.
Removing an app from a device can be seen as an aggressive move, clearly indicating that something is wrong. Even worse, it will be uninstalled.Īlso read: Mobile Gaming Apps Saw 45% More Downloads This Year Due To Pandemic: AppsFlyer Survey Shows With too many competitors to count and increasingly high user expectations, an app that does not deliver on all fronts - and fast - simply will not be used. In the competitive app marketing space, it is no wonder that apps are having a hard time retaining users. App companies, on average, also posted a much higher monthly loss – over 70% when compared to 2019.
ANDROID APP UNINSTALL RATE DOWNLOAD
New App Flyer study highlights uninstall trends for the past year.Ī new report from AppsFlyer titled “The Uninstall Threat 2020 Benchmark” found that 53% of the apps were uninstalled within 30 days of download last year.
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